Magic Pocket ( is a publishing services business operated by Hafiz Ladell – the man who set up the Magic Café back in 1997.

Hafiz no longer owns the Café, but he just written and published a delightful memoir – “I Am Cooking Something Else” – a tribute to his remarkable creation.

Magic Book front

Towards the end of the last century a wonderful new venue appeared on the back streets of East Oxford – the Magic Café. It proved to be very popular, and sold memorable chocolate brownies. Where did it come from, this marvellous creation? What stories might there be to tell?

Here is a fascinating meditation on creative process: a quest for vision and purpose, the manifestation of a dream, and the long-term consequences of focussed commitment.

Here too is a wealth of illustrations, together with diverse contributions from staff members and the local community. It’s fun, and full of insight – the distillation of the Magic Café experience.

A book to savour. The record of a personal journey that encapsulates the recent history of East Oxford in the story of one totemic Café” – Martin Stott, author, The Cowley Road Cookbook.

Here’s to you, Hafiz, for caring and sharing your talents and your vision with us all. It’s people like you that make a place worth living in.” – Matt Sage, Catweazle impresario.

Magic Pocket logo

Hafiz also sells copies of his vegetarian recipe collections: The Magic Cookbook, Four Directions and Four Seasons.